Cultural Differences as a Global Challenge: A Theoretical Discourse of Apple Incorporation in the Chinese Region

Authors

  • Olanipekun Lateef Okikiola Lecturer, Department of Human Resource Management,Elizade University, Ilara-Mokin, Ondo State, Nigeria.

DOI:

https://doi.org/10.5281/zenodo.10118678

Keywords:

Culture, Globalisation, Liberalisation, Cultural Dimensions, Global Challenge

Abstract

Culture represents the manner at which a society is governed; it spreads further to underpin the principles being practiced by every society, which reflect in the attitude and behavioral pattern. As a result, any organization seeking to test new waters by expanding its business base into other countries must take into account the cultural intricacies of such country. It was on this note that this paper theoretically examined culture as a global challenge and explaining areas of Hofstede dimensions in analyzing culture from the Chinese region with regards Apple Inc. and its activities within the said region. Series of dysfunctionalities were perceived in the context of Apple Inc. and this negatively affected Apple’s image. The conclusion of the paper holds that culture reflects what the people want as well as how they ought to be treated. This paper further employed the Gibbs refection cycle to reflect on the scenario to better present the views of the author on the said case. Therefore, the study recommended that managements of organizations willing to step into new areas and countries for trade should investigate the operating culture in such regions and incorporate it into their agenda to avoid any form of backlash.

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Published

2023-03-30